The cost of generating traffic from search engine marketing is much lower than traditional media. Search engine marketing has the lowest cost-per-lead and the highest return on investment. U.S. Bancorp Piper Jaffray, estimated that the cost per lead was $0.29 for search, $0.50 for e-mail, $1.18 for the yellow pages, $2.00 for banner ads, and $9.94 for direct mail. A professionally designed website can help you achive better rankings in the search engines and give you the benefit of getting more bang for you buck.

A new on-line information source, www.chooseporterville.com, is now available for businesses looking to locate or expand in Porterville. Major attractions of the site are a community profile, news features, properties database and resources for entrepreneurs looking to grow their company.